1115 stands for organized disruption. Our mission is to guide businesses to disrupt externally while staying organized internally, achieving targets and increasing profitability.

Whether your business is in the concept stage or you have successfully launched and want to grow, we are a consulting company led by two industry professionals who have come together to offer an ideal, accessible and end-to-end solution.

We are here to help you navigate each area of the eCommerce space, from ideation, creation, tech implementation, launch and further while helping you to grow and stand apart in the market regardless of your business size or your needs.

Our passion shows in our delivery of tailor-made strategies to suit individual business requirements boasting effective & measurable results. We work closely with at each point in your business journey to give your brand every chance to shine whilst saving your time from project management.

With every business needing an online presence today, we understand that a brand not only has to be up to date with their tech offering but that it also needs to stay relevant to maintain and increase its market share. Launching an e-commerce business is like making sure you have a well-oiled machine where everything, all parts have to work seamlessly & smoothly in order for it to be a successful company which is what we will do for you – provide you with a refined and complete e-commerce website ready to take over the online world.

Driven to deliver scalable eCommerce Enterprises


Headed by two industry professionals with over 15 years’ experience working with start-ups, SMEs and large enterprises, 1115Inc is perfectly positioned to step in and guide you at any point on your eCommerce journey.

Ayshwarya Chari

As a self-proclaimed science nerd with a Master’s in Microbiology, Ayshwarya started off as a corporate banker before finding her feet in the e-commerce landscape. Being a serial digital entrepreneur, there is very little Ayshwarya Chari doesn’t know about breaking out as an entrepreneur in the tech space.

Her first foray into eCommerce was over a decade ago with the launch of kids’ clothing website, a platform for baby & child products sourced worldwide that were not available in the Middle East.

After over the six years with the business, Ayshwarya really hit her eCommerce stride in 2016 with the creation of her second online store for kids –, which featured a range of items priced at AED 100 or below.

After two further years of driving the business strategy of the award-winning operation, Ayshwarya stepped away in 2018 to focus on consulting e-commerce businesses across a number of sectors, sharing her considerable experience to mentor them as they make their way through the online space. From fashion and beauty to baby & child, FMCG and interiors; Ayshwarya has worked with businesses at different stages in their growth journey to help them digitalize and scale their businesses.

Now, as one of the directors of 1115Inc, Ayshwarya is perfectly positioned to provide the best guidance to you as you embark on your e-commerce business, whether as a first-time entrepreneur, entering the e-commerce space, or looking to take your company to the next stage of its development.

Shraddha Barot Amariei

With an Honors degree in finance behind her, Shraddha Barot Amariei is no stranger to the rush of taking a plunge to starting a business mitigating the bumps in the road encountered along the way.

She has spent over a decade in the UAE and successfully launched three businesses in Dubai, including The Luxury Network Middle East where she directed the Dubai and Bahrain offices for over two years.

In 2012 she launched White Label in what started as a passion project to help fellow business owners. With her steadfast belief that each brand can be uniquely positioned within a given market, White Label turned into a powerhouse content and brand development consulting company that has helped to market and develop over 65 international and homegrown brands, including Manolo Blahnik, Sarah Jessica Parker, Raffles Hotel, Bentley, Zaroob, Mezza House, Salt, Gossip Café & Desserts, Pinky Goat Lashes, Parlour Cafe, MASTI, F1 Amber Lounge, Pacha, John Digweed, Crossfit Gold Box, David Craig, Berri’s UAE and Galleria Mall.

In addition to extensive experience with White Label, Shraddha is regularly appointed as a consultant by Tourism Board of Abu Dhabi to execute concepts and events. Most notably she managed and spearheaded the Mother of The Nation Festival Souq Area for three consecutive years.

As such, she brings over 15 years’ worth of hard-won marketing, branding, PR and events experience to 1115Inc and to help grow your eCommerce business to stand out within your chosen sector.